diff --git a/content/technical/2011/12/ios-launch-image-is-not-a-splashscreen.html b/content/technical/2011/12/ios-launch-image-is-not-a-splashscreen.html
index 57d6875..f7caa34 100644
--- a/content/technical/2011/12/ios-launch-image-is-not-a-splashscreen.html
+++ b/content/technical/2011/12/ios-launch-image-is-not-a-splashscreen.html
@@ -55,7 +55,7 @@ following suggestions:
 
 [MobileHIG]: http://developer.apple.com/library/ios/documentation/UserExperience/Conceptual/MobileHIG/MobileHIG.pdf
 
-The launch image is designed to make the percieved launch time of you app
+The launch image is designed to make the perceived launch time of you app
 feel faster by showing something resembling the interface that will be loaded
 as quickly as possible. Displaying a logo does nothing but draw attention
 to how quickly your app loads and adds nothing to the user's experience.